Proven Technique to Skyrocket Brand Repute
With Metal Detectors
Incorporating a metal detector reject line in your production process offers safety and assurance to your brand as well as product consumers.
A robust and reliable metal detector reject line is of high importance in the food industry, especially to improve and spare brand repute.
Product recalls due to metal contamination can threaten the reputation and existence of a brand.
Would a consumer continue to trust a brand whose product has been contaminated? Will they believe that such an ordeal wouldn’t happen again?
Consumers are more likely to place their trust in a company that adopts measures and protocols to prevent contamination.
In this post we will define what a metal detector reject line is and how it is used in the food industry.
What is a metal detector reject line for the food industry?
A metal detector reject line is an automated process of transporting products (fresh or frozen) via a conveyor belt and through an integrated system to be inspected for metal.
Products will be rejected to an allocated area, often called the ‘Reject Bin’, if any metal is detected when passing through the metal detector. The purpose of this exercise is to separate contaminated and uncontaminated products.
Why is a Metal Detector Important in the Food Industry?
Brand reputation is one of the most important factors influencing brand existence and ultimately the bottom-line.
The Metal Detector Reject system is custom-built to suit current production line speeds & configuration, ensuring that it only adds value to the production process, reducing the likelihood of human error and improving productivity.
All-in-all, the reliable Metal Detector Reject system can prevent brand recalls and improve trustworthiness of the brand in the eyes of the consumer – which all has a positive impact on the profits.
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Matching and exceeding your competitors in current market conditions is a great deal of importance.
Our machines are tailor-made to suit your current production line speed and configuration to achieve reliability and remarkable performances, ensuring your brand stays cream of the crop.
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